RealWire online pressiteadete levitamiskeskkonnas pikalt töötanud Giles Shorthouse kirjutab meie külalisblogikandes online pressiteadetest. Kel huvi, siis eestikeelne versioon tekstist asub Äripäevas.
Findable
Search Engine Optimization (SEO) is a fundamental part of online public relations and is a skill that is becoming increasingly necessary in the PR industry. SEO basically means improving the volume and quality of traffic to a website. So obviously, the more something is optimized the better it is featured in Google and other reputable search engines.
An article in Wired Magazine once said: “Google isn’t a search engine, it’s a reputation management system” - meaning that when consumers search for your company’s name or industry sector online it is better they find press releases, news articles or blog mentions as opposed to negative commentary or competitor mentions. And remember, once a press release is online it stays there forever.
Access to influential niche sites
The Internet has allowed small organizations to operate on a level playing field, and with this comes the opportunity to engage with more niche publications relevant to their business. The problem however is finding these relevant publications in a sea of media.
You could do this yourself which could be very time consuming or you could use an online press release distribution company like, webitpr. We have a team of dedicated researchers whose sole job is to identify and reach out to new online publications on a daily basis as the Internet continually evolves. Being done by ourselves allows small businesses and PR professionals to save themselves time so they can perform the jobs they do best.
Trackable
Online press releases allow you to measure the ROI (Return on Investment) and impact that your news has made. You can measure how many websites, blogs and wires it has appeared on and also, with the proper analytical tools in place, you can even measure the number of ‘click throughs’ it generates to your website.
Online news release tips:
So how do you get the best results from your online news releases?
Treat the online media the same as the offline media. Provide news that is fresh and, above all, relevant. Use simple jargon free English – if a ten year old can understand it that’s a bonus. Don’t treat online as a secondary afterthought to traditional PR.
Use multimedia. Images, audio and video are no longer a premium and the online world thrives on such content. It’s no coincidence that YouTube became the second most visited website in the world in a matter of two years. Using multimedia allows the online journalists and bloggers to tell your story in a different way.
Optimize your press release with keywords. Adding specific keywords in a press release will benefit you as people use a search engine to find content. The trick is to provide enough keywords relevant to your brand in the body of the release while at the same time creating something that will interest online journalists and bloggers.
Choose a reputable online press release distributor. Look at price, customer service, expertise and a proven track record.
Artikli ja meie blogi kaasautor Giles Shorthouse töötab UK online uudiste levitamise firmas RealWire. Kui vajate abi pressiteate Euroopasse (erinevad riigid, erinevad keeled) edastamisel, siis võtke kindlasti tema või meiega ühendust.
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